![]() TOYS”R”US PREPARES PARENTS FOR SUCCESS: #WISHINACCOMPLISHEDįeatured at the end of each TV commercial and throughout many of the company’s print and online marketing vehicles, is the hashtag, #WishinAccomplished. As nearly 100 kids from local New York charities, including Big Brothers Big Sisters and The Boys & Girls Club, boarded a school bus for a field trip captained by Park Ranger Brad from “ Meet the Trees Foundation,” their lack of enthusiasm was written all over their youthful faces. To film the series of unique, moment-in-time TV commercials for Toys”R”Us, the company coordinated a carefully executed prank that would ultimately bring great joy to a group of very special children. From Free Layaway to Price Match Guarantee, which now includes online retailers, we’re pulling out all the stops to help gift-givers get their ‘Wishin’ Accomplished’ at Toys”R”Us!”Ī SPECIAL TOYS”R”US SURPRISE: NOT YOUR AVERAGE FIELD TRIP ![]() “ We also wanted to clearly illustrate our number one objective, which is to help make shopping for kids even easier and more enjoyable for moms and dads. At Toys”R”Us, we are uniquely positioned to bring smiles to children’s faces – our stores are a quintessential wonderland for kids and kids at heart,” said Peter Reiner, Senior Vice President, Marketing, Toys”R”Us, U.S. “ While the holidays are a busy time for families, we wanted our new marketing campaign to cause viewers to pause and be reminded of the true joy that lies at the center of gift-giving. Created in partnership with The Escape Pod Agency, an award-winning creative agency based in Chicago, the spots will air on all major networks and cable stations throughout the holiday season. ![]() The new TV ads are the centerpiece of a fully integrated marketing campaign, encompassing digital, radio and print advertising. The sheer delight captured during this real-life, surprise trip shines a spotlight on the company’s ability to help make kids’ wishes come true. The broadcast commercial, which began airing on Sunday, October 20, takes viewers on an amusing and moving journey, as a group of children who think they’re going on a field trip to “Meet the Trees” but instead wind up at The World’s Greatest Toy Store™ with free rein of the endless aisles of fun at their fingertips. Toys”R”Us® has unwrapped its 2013 holiday marketing plans, and they include a new Holiday TV campaign that will allow parents and gift-givers to experience the magic of Toys”R”Us through children’s eyes. 2013 TV ADS CAPTURE THE MAGIC OF TOYS”R”US THROUGH KIDS’ EYES AND SHOWCASE THE RETAILER’S UNIQUE ABILITY TO MAKE KIDS’ WISHES COME TRUE, WHILE COMMUNICATING ITS COMPETITIVE ADVANTAGES AND COMPELLING SERVICESĬOMPANY’S HOLIDAY ADVERTISING STRATEGY, LED BY AN AMUSING AND HEARTWARMING TV COMMERCIAL, PLACES NEW FOCUS ON DIGITAL ENGAGEMENT, PLUS FULL INTEGRATION INTO PRINT VEHICLES
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